Of course, more and more number of people started having friendship and other contacts through various social networking sites like facebook, twitter and youtube. On account of wide usage of internet facility by individuals, corporate and many others, the networking sites are becoming popular and marketing becomes more comfortable and convenient during these days.
There is no doubt that everyone starts spending their valuable time on the internet using one or more social networking sites. In fact this has become the topmost destination for different marketers who are willing to market their products on account of the facts, that the message reaches to more people at a short notice compared to advertisements released through newspapers or television channels.
There are large number of ways by which the power of social media can be well utilized for the purpose of SEO link building and manual link building.
Categories of social media sites:
In fact the so called social media sites can be divided into three main categories. The first is social networking sites namely; facebook and twitter and the users are able to connect with their friends, group members, organizations and others by sending messages and establishing contacts. There are social media pages and contacts exclusively for photographers, freelance writers, actors, technicians, beauticians and many more.
The next category of social media comprises of aggregation sites namely; Reddit and Digg. Contents are gathered from the above mentioned sites either through posting of contents by various users or automatically through RSS feeds. The posts are graded and ranked depending upon the viewership and writers are vying with one another for posting their contents in order to get the front page posting. This increases the market potential since more readers are interested to learn new topics each day. There is no doubt that marketers are able to generate sizeable income by posting attractive advertisements in these sites.
The other category relates to the video sites like Youtube and there is no doubt that videos provide delight to the viewers and various kinds of videos on music, training, film, drama, games, learning, animal nature and many more are available and the marketers can easily exploit the potential available in these sites through suitable strategies.
Why social media sites?
Of course there is a difference between linking social media link building and traditional link building. When it comes to traditional link building, the focus is more on anchor texts collected from other websites; however, in the case of social media, contacts are made through manual link building by developing friendship with interested individuals.
How contacts are made through social networking sites?
Nowadays thousands of companies are having separate pages for the purpose of motivating their clients and interested individuals. In fact, individuals are using social media sites exclusively for the purpose of retirement and relaxation and they want to get themselves involved in these sites and they are interested in reading attractive messages posted by their friends and others and viewing important videos.
The marketers who are creative and innovative are making use of these sites in providing valuable contents consisting of interesting messages and video clippings which are of interest to the visitors to these sites.
There is no doubt that social media can play a vital role in developing the link building to a great extent.