So you have your own blog where you are posting new entries or updates on a regular basis. You may or may not be aware that blogging is considered to a very powerful tool of marketing as it can help in drawing plenty of targeted web visitors to your business website. On the other hand, simply creating a blog and posting entries to it is not enough because you need to enable the major search engines to find your blog. So how do you make the search engines find your blog? The answer is to make use of the right keywords and to ping your blog.

What does ‘pinging’ your blog mean?

In very simple words, pinging means letting the major search engines know that you have posted content on your blog. Do you know the real reason why the search engines love blogs? It is because of the fact that the blogs are updated on a regularly basis and they contain unique content.

Pinging is a great way to increase not just web traffic but also the popularity of your blog. To get the attention of the people that you want to check out your blog, you need to ping it so that the search engines can find your blog.

There are plenty of ways to ping your blog and perhaps the easiest way to do this is to make use of a service that pings websites without charging any money. Pingoat is a service that I would recommend if you are looking for a free pinging service. It is actually very simple to use this service as you just have to go to the website of Pingoat and then type the URL and name of your blog. Are you using XML feeds? If you are then you can fill the box, otherwise you can just let it be.

After this, you will be able to see the places where your blog will be pinged. If you do not know which ones to click, just click on ‘General’ and it will automatically check all the boxes for you. While it is true that you can check each site one at a time, you can save time by simply clicking on ‘General’.

If your blog is in English, then leave the subsequent section blank. You do not have to check the special services area right now.

After this, click on the ‘Go Pingoat’ button and then Pingoat will automatically inform all those services that new content has been added to your blog. After this, you will be notified that the website has been pinged.

One other site that is as effective as this site is Ping-O-Matic. You should keep in mind that you should not choose both the sites at a time because you can only choose one. If you opt for Pingoat then do not opt for Ping-O-Matic. If you choose both sites then your content will be pinged more than once and this is considered to be spamming.

Getting the attention of the major search engines is not a difficult task at all. These sites are free and they are considered to be excellent internet marketing tools with the help of which you can not just get your blog listed on the search engines, but also increase visitors to your website.