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Keyword Research and Analysis

Keyword Research

Keywords research is the process of finding the exact search terms people enter into search engines when performing a search. It’s all about how much can you match your way of thinking to your potential clients’. Ideally one shall perform keyword research even before building a web site or even booking a domain name. A thorough and proper keyword research is a must to ensure that you are targeting the intended clients. Before you start, one thing you need to do is to stop assuming that you already know which search terms are mostly used by customers for finding your web site. Believe me, more often than not, it’s not the case.

Let’s first know more about different types of keywords. Basically there are 2 types of keywords.

  • Single word keywords - Single word keywords, as the name suggest are simply your business related words. These are also called generic keywords. Single word keywords generally carry a large number of searches because of the different meanings, they can be interpreted to. E.g. searches for the word ‘Finance’ can show results about Finance colleges, companies providing financial assistance or may be some govt. financial plan web site. The bigger the scope of a keyword, the larger audience it covers. However bigger scope also implies more competition, that too among different categories.
  • Multiple word keywords - Also referred to as key phrases provide more accurate results as they narrow the scope of search. Multiple word keywords have relatively less competition. Also multiple word keywords provide higher conversion rate than single word keywords. Users even type questions as search term often, to get exact results.

Factors affecting keyword effectiveness

  • Scope - Scope of a keyword is big if it covers large online traffic. More the number of meanings, a keyword can be interpreted to, bigger is its scope.
  • Competition - Competition for a keyword is among all web sites which want to rank in SERPs for that keyword. Keywords generally (not always) have big competition if its scope is big.
  • Relevancy - Relevancy of a keyword is decided by its conversion rate. If it provides higher conversion rates, it’s more relevant.

Great keywords have average scope, least competition and great relevancy!


How to go about finding your keywords?

You can start by preparing a list of your business related words or possible keywords. Initially try to use single word keywords and multiple word keywords in moderation. Ask your friends/colleagues, what search terms they would be using to find your product/service on the Internet. If possible try asking your possible customers from your targeted geographical location; that will provide more accurate information.

Now that you have a keyword list, try finding how popular they are. You can do that by using any of the keyword research tools available in the market. They tell you approximate number of searches performed for any keyword and also show similar results for variations. Using these tools, you get to know how competitive a keyword is in terms of ranking and many other keywords that you might have forgotten earlier. Given below is a list of tools that you can use for keyword research:

  • Google Adword Keyword Tool
  • Wordtracker
  • Trellian Keyword Discovery Tool
  • Seo Book Keyword Suggestion Tool
  • Google suggest
  • Google Insights
  • Google Trends

Now that you have a list of keywords with their corresponding activity report, you are ready to make a final selection of keywords. We recommend maintaining a excel file for all keyword with their corresponding search volume, competition and expected conversion rate. Remember that you are looking for keywords with great conversion rates, higher traffic and least competition. Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, it’s targeted terms which maximize conversions.

There is another term named KEI (Keyword Effectiveness Index), which is calculated by dividing total number of searches performed in a month by number of Google results shown for a keyword. Interestingly, a higher KEI does not necessarily indicate a good productive keyword however a bad KEI indicates a poor keyword. For this reason one might want to keep KEI as a parameter in the keyword research report.

Based on the parameters mentioned above, you come up with a final list of 20 keywords which exactly describe the subject and theme of your web site.

Now that you have a list of highly focused keywords, you may find some of the keywords already appear in the site content while some other does not. The step is to make sure that you add enough content to your web site for those new keywords. Keep the keyword density to a reasonable number. Also it’s advised to target 4-5 keywords per page. If you try to target more than that for a page, it dilutes the effect resulting in poor rankings. Keywords placement is weighted differently at different places throughout the web site. Apart from body of the page, keywords can be utilized in following ways:

  • Title and Mata tags
  • Headings
  • Images / File names
  • ALT tag
  • Anchor text /Navigational links

When you are done with all this, you are just ready to publish your web site on the Internet. Congratulations! You have successfully completed the keyword research phase. It’s important to constantly monitor your keywords and make changes accordingly. Doing so will make sure that your web site is always updated and you keep moving forward.


Serpslogic Keyword Research Service

Our Keyword Research services are not just highly effective and result oriented, but most competitively priced as well. Our professional SEO consultants have been in the business for past 10 years and posses a great understanding of customer behavior and search trends across US, UK, Australia, Canada and India. We use most wide range of tools to double check our work and ensure that you get maximum return on investment. Although our keyword research services are primarily centered at Google, depending on your niche market and its consumer percentage in various search engines, we are able to conduct custom keyword research campaigns. Our research team will conduct a detailed keyword analysis to identify the most effective keywords in your niche market.

Our keyword research packages start from $ 99.95 only!

Click here to order your keyword research report now!

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