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SEO Methodology

Our SEO methodology is a mix of simple webmasters guidelines from various search engines, sophisticated research techniques & tested methods and our client centric approach. We rather focus on getting permanent results and building long term relationships with clients.

Here is a overview of our SEO Methodology.

Initial Consultation:

Initial consultation is a must in order to understand the objective, goals and targeted market of your business. Also clients can clear their doubts about the SEO process at this stage.

Web site analysis:

It applies if the client already has a web site. In this stage we analyze the current web site’s limitations and identify the full scope of the web site.

Keywords research:

Based on the website’s previous performance, feedback from various sources, extensive research, and our sophisticated tools, we find out the exact terms that your potential customers can use to find/locate your business on the Internet.

Competition analysis:

Based on your current ranking and competition’s optimization status, here we try to find out how much time, effort and resources are required to optimize your web site for your primary keywords, derived in the previous stage.

Develop a search engines friendly web site structure and navigation plan:

At this stage we work on making the web site search engines friendly. We look at the web site architecture, navigational efficiency, coding errors etc. We make sure that your web site is easy to access for search engines as well as users.

A target oriented Internet marketing plan that increases the overall online presence of the web site:

All that comes under Search engine marketing is done at this stage. We build a convincing online reputation for your business using various marketing activities.

A structured Link Building campaign to increase link popularity of the web site:

Apart from search engines, other web sites on the Internet can also be a very good source of getting targeted traffic. At this stage we capitalize on this fact. We make sure other related web site connect to you and vice-versa.

Creating and implementing on-page optimization strategy:

Here we work on on-page optimization factors including site link architecture, tags, keywords density, images optimization, header optimization, dynamic and static content optimization etc.

Monitoring success and progress reporting:

Once the targets are set and implementation begins, the web site starts performing better on SERPs rankings, click-through rates, web site usability and conversion rates. Our dedicated staff closely tracks the progress and the clients are kept informed at every stage of the projects. We strongly believe that open communication, good customer service, are timely updates are vital to the success of a SEO campaign.
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