SEO Glossary / E /

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EVERFLUX - Google’s incremental mode of index update is called Everflux. From 2000 to 2003 Google used to update its index once in a month, after summer 2003 Google started updating the index everyday on incremental mode, and the process was termed as Everflux.

EXACT MATCH - Its one of the search options in Google paid advertising. When it is selected, your ad is displayed on searches that match the exact phrase exclusively. When a Google search is performed surrounding the keyword/key phrases in brackets, the results shown are exact match for that phrase.

EXCLUSIVE ADVERTISING - It an advertizing contract where the advertiser offers exclusive advertising rights to the merchant/publisher for a specific web page/region in his website.