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ON THEME - Content of a website is defined as on-theme if its specific to a category or topic.

ORGANIC RESULTS - The results displayed by a search engine which are not paid for or which rank on their merit basis is called organic results. Different search engines have set different set of criteria for sites to appear and rank in organic results.

OUTBOUND LINKS - Outbound links are links on a website that lead to other websites on the web. Outbound links are supposed to carry a certain weightage to the external website that they lead to. For that reason, link building is considered to be highly important in Search engine marketing and website promotion.

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